BIODUN SHOBANJO
Biodun Shobanjo is the CEO of a [reality tv series,
The Apprentice Africa], who rose to the post of Deputy Managing
Director of Grant Advertising before his 30th birthday, co-
founded Insight Communications (now Insight Grey) in 1979
and has today grown the company from the initial 18 man
strong team into an advertising behemoth.
Biodun Shobanjo attributes his success to a fierce
determination and a steely can-do attitude. He said : “I was young
when I left Grant advertising and young people are very
daring, so it didn’t cross my mind that I wouldn’t make it.
Again, without meaning to be immodest, I really have
never failed in my life. If you’re not used to failing you
don’t even contemplate failure.”
The ever dapper and sartorially elegant man of style, multi-disciplinary industrialist confessed that his Success is founded
squarely on the belief that success is not negotiable. As he
loves to say: “Winning is not everything. It is the only
thing!”
But here is something interesting about him: He wasn't the son of some rich parent but was born to some peripatetic civil servant.
The Director of BLW Nation, Rev Tom once said, "What kills men is not the gun itself but the fear of it." The same is the case for Success. Men's ultimate reason for failure is their fear of Failure. It paralysis them from venturing into new height, taking new strides with the Can-do attitude of Biodun Shobanjo. Loose your fears and face the future.

Be Inspired
Emmanuel Umukoro
CEO, HALLMARKs